
Yavnikaa is prestigious brand specializing in authentic Banarasi sarees. The brand sought a redesign of its eCommerce platform to enhance the online shopping experience, making it feel luxurious and true to the heritage of Banarasi sarees.
I learned that this waste product could be stabilised, reducing the potential for leachable heavy metals by 96%. Research has shown that the Construction patent pending process demonstrates that after metal extraction and recycling, any residual chemicals can be securely contained when utilised in hydraulically bound concrete products.
The existing website lacked a cohesive luxurious feel and didn’t adequately covey the brand’s heritage. The user experience was not optimized for seamless browsing and purchasing.